Online payments
A secure online payment flow integrated into the ordering experience.
Case Study · Presentation Website · Online Store
WLC România — a digital experience created for anglers choosing bait and tackle by species, water and strategy.
Boilies and fishing products online store for the Romanian market, built around a coherent experience across desktop, tablet and mobile.
ProjectWLC România
TypePresentation Website · Online Store
ApproachCustom solution
ObjectiveBrand presentation and online sales
Integrations and capabilities
What we implemented for WLC România.
Courier integration
Delivery data exchange and shipment administration within the store workflow.
SmartBill invoicing
Automatic invoice generation through SmartBill integration.
Back-in-stock alerts
Customers can be notified when an unavailable product returns to stock.
Email automation
Transactional messages and automated notifications throughout the customer journey.
Online withdrawal flow
Integration of XPSoft’s online contract-withdrawal flow supporting OUG 18/2026 requirements.
On-demand support
A project-specific capability implemented around the organisation’s real requirements.
Responsive presentation
A clear presentation structure adapted for desktop, tablet and mobile devices.
On-site SEO
Semantic structure, titles and metadata, clear URLs, optimised images and technical settings that support organic indexing.
Google Analytics and Search Console
Connection to Google Analytics for traffic measurement and Google Search Console for indexing and organic performance monitoring.
Website security
Protection rules at .htaccess level and, for WordPress projects, Wordfence configuration for firewall, authentication and file scanning.
Google reviews
What the client says about working with us.
Professionalism, fast execution and detailed explanations that help deliver the best possible project. These are some of the strengths we experienced while working with XPSoft!Alex MateaView Google profile ↗
The challenge
How do you build a relevant journey for anglers choosing bait and tackle by species, water and strategy around WLC România?
The project centred on anglers choosing bait and tackle by species, water and strategy. A general presentation would not have been enough: the experience needed to clarify the boilies range, product variants and guidance for the local market and support quickly assembling a well-prepared fishing session. Those needs shaped editorial and functional priorities specific to WLC România.
The XPSoft solution
WLC România: an editorial structure built around the user’s decision.
For WLC România, pages were organised around real audience questions and content was connected to the functions used in practice. Messaging, visual hierarchy and action points highlight the boilies range, product variants and guidance for the local market; the intended value is a commercial community for anglers in Romania.
The WLC România context
The message starts with the concrete needs of the people using this offering, not wording that could belong to any company.
Decision-making information
The boilies range, product variants and guidance for the local market appear where visitors need them in order to move forward.
An uninterrupted journey
Quickly assembling a well-prepared fishing session is supported by clear cues across desktop, tablet and mobile.
Practical administration
Content and functions can be updated at the pace of WLC România without compromising page consistency.
Presentation component
How WLC România presents the boilies range, product variants and guidance for the local market to the right audience.
The WLC România story
The introduction explains the project through facts, offering and context rather than generic promises.
Audience and need
The structure speaks directly to anglers choosing bait and tackle by species, water and strategy, using language and examples familiar to the field.
Relevant evidence
Services, projects or products become verifiable reasons to choose WLC România.
The next step
Every page leads naturally to the appropriate action: research, enquiry, booking, enrolment or contact.
Online store component
The WLC România buying experience, designed for anglers choosing bait and tackle by species, water and strategy.
The WLC România catalogue
Products are grouped by the criteria buyers actually use, not only by administrative categories.
An informed choice
The boilies range, product variants and guidance for the local market are brought forward to make comparison more confident.
Coherent checkout
Basket and checkout retain the context of the choice and remove unnecessary hesitation.
Connected operations
Project integrations support data updates and order processing within the day-to-day work of WLC România.
The result
WLC România: a commercial community for anglers in Romania.
Relevance
The audience finds situations, terminology and criteria specific to WLC România, not recycled industry copy.
Clarity
The boilies range, product variants and guidance for the local market can be understood and compared without detours.
Action
Quickly assembling a well-prepared fishing session becomes a shorter, more predictable journey.
Evolution
The editorial and technical foundation can accept new content without diluting the project identity.