Online payments
A secure online payment flow integrated into the ordering experience.
Case Study · Presentation Website · Online Store
MetalArc — a digital experience created for workshops and professionals comparing welding machines and consumables.
Welding equipment online store, built around a coherent experience across desktop, tablet and mobile.
ProjectMetalArc
TypePresentation Website · Online Store
ApproachCustom solution
ObjectiveBrand presentation and online sales
Integrations and capabilities
What we implemented for MetalArc.
Courier integration
Delivery data exchange and shipment administration within the store workflow.
SmartBill invoicing
Automatic invoice generation through SmartBill integration.
Back-in-stock alerts
Customers can be notified when an unavailable product returns to stock.
Email automation
Transactional messages and automated notifications throughout the customer journey.
On-demand support
A project-specific capability implemented around the organisation’s real requirements.
Responsive presentation
A clear presentation structure adapted for desktop, tablet and mobile devices.
On-site SEO
Semantic structure, titles and metadata, clear URLs, optimised images and technical settings that support organic indexing.
Google Analytics and Search Console
Connection to Google Analytics for traffic measurement and Google Search Console for indexing and organic performance monitoring.
Website security
Protection rules at .htaccess level and, for WordPress projects, Wordfence configuration for firewall, authentication and file scanning.
Google reviews
What the client says about working with us.
We highly recommend them! Mr Mihai Traila is a true professional in everything related to creating and managing a website and online store. He has excellent ideas and provides very good guidance to the client. The XPSoft team responds promptly and continues to provide support even after the project has been implemented and delivered. THANK YOU!MIGView Google profile ↗
The challenge
What helps workshops and professionals comparing welding machines and consumables trust MetalArc?
The project centred on workshops and professionals comparing welding machines and consumables. A general presentation would not have been enough: the experience needed to clarify technical parameters, applications and compatible accessories and support choosing equipment by job and duty cycle. Those needs shaped editorial and functional priorities specific to MetalArc.
The XPSoft solution
The MetalArc solution: clear content and a continuous journey.
For MetalArc, pages were organised around real audience questions and content was connected to the functions used in practice. Messaging, visual hierarchy and action points highlight technical parameters, applications and compatible accessories; the intended value is a technical catalogue supporting reasoned purchases.
The MetalArc context
The message starts with the concrete needs of the people using this offering, not wording that could belong to any company.
Decision-making information
Technical parameters, applications and compatible accessories appear where visitors need them in order to move forward.
An uninterrupted journey
Choosing equipment by job and duty cycle is supported by clear cues across desktop, tablet and mobile.
Practical administration
Content and functions can be updated at the pace of MetalArc without compromising page consistency.
Presentation component
How MetalArc presents technical parameters, applications and compatible accessories to the right audience.
The MetalArc story
The introduction explains the project through facts, offering and context rather than generic promises.
Audience and need
The structure speaks directly to workshops and professionals comparing welding machines and consumables, using language and examples familiar to the field.
Relevant evidence
Services, projects or products become verifiable reasons to choose MetalArc.
The next step
Every page leads naturally to the appropriate action: research, enquiry, booking, enrolment or contact.
Online store component
The MetalArc buying experience, designed for workshops and professionals comparing welding machines and consumables.
The MetalArc catalogue
Products are grouped by the criteria buyers actually use, not only by administrative categories.
An informed choice
Technical parameters, applications and compatible accessories are brought forward to make comparison more confident.
Coherent checkout
Basket and checkout retain the context of the choice and remove unnecessary hesitation.
Connected operations
Project integrations support data updates and order processing within the day-to-day work of MetalArc.
The result
MetalArc: a technical catalogue supporting reasoned purchases.
Relevance
The audience finds situations, terminology and criteria specific to MetalArc, not recycled industry copy.
Clarity
Technical parameters, applications and compatible accessories can be understood and compared without detours.
Action
Choosing equipment by job and duty cycle becomes a shorter, more predictable journey.
Evolution
The editorial and technical foundation can accept new content without diluting the project identity.