Online payments
A secure online payment flow integrated into the ordering experience.
Case Study · Presentation Website · Online Store
Matteo Safety — a digital experience created for companies and workers choosing equipment by risk and compliance.
Work safety equipment online store, built around a coherent experience across desktop, tablet and mobile.
ProjectMatteo Safety
TypePresentation Website · Online Store
ApproachCustom solution
ObjectiveBrand presentation and online sales
Integrations and capabilities
What we implemented for Matteo Safety.
Courier integration
Delivery data exchange and shipment administration within the store workflow.
SmartBill invoicing
Automatic invoice generation through SmartBill integration.
Back-in-stock alerts
Customers can be notified when an unavailable product returns to stock.
Email automation
Transactional messages and automated notifications throughout the customer journey.
On-demand support
A project-specific capability implemented around the organisation’s real requirements.
Responsive presentation
A clear presentation structure adapted for desktop, tablet and mobile devices.
On-site SEO
Semantic structure, titles and metadata, clear URLs, optimised images and technical settings that support organic indexing.
Google Analytics and Search Console
Connection to Google Analytics for traffic measurement and Google Search Console for indexing and organic performance monitoring.
Website security
Protection rules at .htaccess level and, for WordPress projects, Wordfence configuration for firewall, authentication and file scanning.
The challenge
For Matteo Safety, the challenge begins with the context in which companies and workers choosing equipment by risk and compliance decide.
The project centred on companies and workers choosing equipment by risk and compliance. A general presentation would not have been enough: the experience needed to clarify protection categories, sizing and essential usage information and support selecting equipment appropriate to each working environment. Those needs shaped editorial and functional priorities specific to Matteo Safety.
The XPSoft solution
Matteo Safety, presented through the arguments that matter to its audience.
For Matteo Safety, pages were organised around real audience questions and content was connected to the functions used in practice. Messaging, visual hierarchy and action points highlight protection categories, sizing and essential usage information; the intended value is a store that puts safety before impulse buying.
The Matteo Safety context
The message starts with the concrete needs of the people using this offering, not wording that could belong to any company.
Decision-making information
Protection categories, sizing and essential usage information appear where visitors need them in order to move forward.
An uninterrupted journey
Selecting equipment appropriate to each working environment is supported by clear cues across desktop, tablet and mobile.
Practical administration
Content and functions can be updated at the pace of Matteo Safety without compromising page consistency.
Presentation component
How Matteo Safety presents protection categories, sizing and essential usage information to the right audience.
The Matteo Safety story
The introduction explains the project through facts, offering and context rather than generic promises.
Audience and need
The structure speaks directly to companies and workers choosing equipment by risk and compliance, using language and examples familiar to the field.
Relevant evidence
Services, projects or products become verifiable reasons to choose Matteo Safety.
The next step
Every page leads naturally to the appropriate action: research, enquiry, booking, enrolment or contact.
Online store component
The Matteo Safety buying experience, designed for companies and workers choosing equipment by risk and compliance.
The Matteo Safety catalogue
Products are grouped by the criteria buyers actually use, not only by administrative categories.
An informed choice
Protection categories, sizing and essential usage information are brought forward to make comparison more confident.
Coherent checkout
Basket and checkout retain the context of the choice and remove unnecessary hesitation.
Connected operations
Project integrations support data updates and order processing within the day-to-day work of Matteo Safety.
The result
Matteo Safety: a store that puts safety before impulse buying.
Relevance
The audience finds situations, terminology and criteria specific to Matteo Safety, not recycled industry copy.
Clarity
Protection categories, sizing and essential usage information can be understood and compared without detours.
Action
Selecting equipment appropriate to each working environment becomes a shorter, more predictable journey.
Evolution
The editorial and technical foundation can accept new content without diluting the project identity.