Online payments
A secure online payment flow integrated into the ordering experience.
Case Study · Presentation Website · Online Store
Mag Instal — a digital experience created for installers and customers buying by size, standard and application.
Plumbing supplies online store, built around a coherent experience across desktop, tablet and mobile.
ProjectMag Instal
TypePresentation Website · Online Store
ApproachCustom solution
ObjectiveBrand presentation and online sales
Integrations and capabilities
What we implemented for Mag Instal.
Courier integration
Delivery data exchange and shipment administration within the store workflow.
Email automation
Transactional messages and automated notifications throughout the customer journey.
CRM/ERP integration
Automatic price and inventory synchronisation with the company’s internal system.
Responsive presentation
A clear presentation structure adapted for desktop, tablet and mobile devices.
On-site SEO
Semantic structure, titles and metadata, clear URLs, optimised images and technical settings that support organic indexing.
Google Analytics and Search Console
Connection to Google Analytics for traffic measurement and Google Search Console for indexing and organic performance monitoring.
Website security
Protection rules at .htaccess level and, for WordPress projects, Wordfence configuration for firewall, authentication and file scanning.
The challenge
How do you explain the Mag Instal offering without losing the details that matter?
The project centred on installers and customers buying by size, standard and application. A general presentation would not have been enough: the experience needed to clarify filtering plumbing supplies and linking complementary products and support quickly finding the parts required for a job. Those needs shaped editorial and functional priorities specific to Mag Instal.
The XPSoft solution
A distinct architecture for the offering, audience and goals of Mag Instal.
For Mag Instal, pages were organised around real audience questions and content was connected to the functions used in practice. Messaging, visual hierarchy and action points highlight filtering plumbing supplies and linking complementary products; the intended value is a digital warehouse organised around installer logic.
The Mag Instal context
The message starts with the concrete needs of the people using this offering, not wording that could belong to any company.
Decision-making information
Filtering plumbing supplies and linking complementary products appear where visitors need them in order to move forward.
An uninterrupted journey
Quickly finding the parts required for a job is supported by clear cues across desktop, tablet and mobile.
Practical administration
Content and functions can be updated at the pace of Mag Instal without compromising page consistency.
Presentation component
How Mag Instal presents filtering plumbing supplies and linking complementary products to the right audience.
The Mag Instal story
The introduction explains the project through facts, offering and context rather than generic promises.
Audience and need
The structure speaks directly to installers and customers buying by size, standard and application, using language and examples familiar to the field.
Relevant evidence
Services, projects or products become verifiable reasons to choose Mag Instal.
The next step
Every page leads naturally to the appropriate action: research, enquiry, booking, enrolment or contact.
Online store component
The Mag Instal buying experience, designed for installers and customers buying by size, standard and application.
The Mag Instal catalogue
Products are grouped by the criteria buyers actually use, not only by administrative categories.
An informed choice
Filtering plumbing supplies and linking complementary products are brought forward to make comparison more confident.
Coherent checkout
Basket and checkout retain the context of the choice and remove unnecessary hesitation.
Connected operations
Project integrations support data updates and order processing within the day-to-day work of Mag Instal.
The result
Mag Instal: a digital warehouse organised around installer logic.
Relevance
The audience finds situations, terminology and criteria specific to Mag Instal, not recycled industry copy.
Clarity
Filtering plumbing supplies and linking complementary products can be understood and compared without detours.
Action
Quickly finding the parts required for a job becomes a shorter, more predictable journey.
Evolution
The editorial and technical foundation can accept new content without diluting the project identity.