Responsive presentation
A clear presentation structure adapted for desktop, tablet and mobile devices.
Case Study · Presentation Website
Docentris SA — a B2B website built for complex digital services.
Presentation website for B2B print management, document management, security and IT infrastructure services, built around a coherent experience across desktop, tablet and mobile.
ProjectDocentris SA
TypePresentation Website
ApproachCustom solution
ObjectiveDigital presence
Integrations and capabilities
What we implemented for Docentris SA.
Content architecture
A complex service portfolio organised into clear pages and a coherent journey for B2B decision-makers.
Print audit conversion journey
Conversion points and calls to action that guide visitors towards requesting a print audit.
SEO and GEO
A project-specific capability implemented around the organisation’s real requirements.
JSON-LD structured data
Semantic markup that helps search engines and AI systems understand the company, services and content.
Technical performance
Resource and loading-experience optimisation across desktop and mobile devices.
On-site SEO
Semantic structure, titles and metadata, clear URLs, optimised images and technical settings that support organic indexing.
Google Analytics and Search Console
Connection to Google Analytics for traffic measurement and Google Search Console for indexing and organic performance monitoring.
Website security
Protection rules at .htaccess level and, for WordPress projects, Wordfence configuration for firewall, authentication and file scanning.
The challenge
How do you turn a broad technical portfolio into a clear customer decision?
Docentris provides companies with services spanning print management, document management, IT security and infrastructure, software applications and AI solutions. The challenge was to bring that expertise into one coherent presentation without diluting the main acquisition service: the print audit. The website needed to explain benefits quickly, build confidence and guide visitors towards a relevant conversation with a consultant.
The XPSoft solution
A content architecture connecting services to real business problems.
We built a B2B experience with a clear visual hierarchy, dedicated solution pages and calls to action centred on the print audit. Content, semantic structure, JSON-LD data and SEO/GEO optimisation were developed as one system, enabling both people and search or generative systems to understand the Docentris offering.
Organised offering
Print management, document management, IT security, infrastructure, software and AI services are grouped logically and explained through business outcomes.
Audit-led journey
The print audit has its own conversion journey, supported by clear messages and visible calls to action.
B2B credibility
Design, arguments and experience signals support Docentris positioning as a digital transformation partner.
SEO and GEO by design
Semantics, metadata, internal links and structured data create a strong foundation for classic and AI-assisted search.
Presentation component
A presentation that makes Docentris services easy to understand and access.
Clear central message
The first interaction distils the Docentris promise: integrated digital solutions for more efficient and secure processes.
Service pages
Each area of expertise receives context, benefits and a natural route to enquiry.
Responsive experience
Components and navigation retain content clarity across desktop, tablet and mobile.
Measurable conversion
Forms and calls to action support audit requests and can be tracked through Google tools.
The result
A digital presence prepared to generate trust, enquiries and visibility.
Clear offering
Visitors can quickly understand the service areas and how they relate to one another.
Audit conversion
The main service has a visible journey from research to requesting a print audit.
SEO and GEO foundation
Architecture and content support indexing for relevant commercial queries and interpretation by generative systems.
Early AI visibility signal
According to post-launch monitoring shared with us, within approximately two weeks the website began to be cited and recommended by AI assistants for Romanian queries such as “audit de printare” and “audit de printare gratuit”.