Responsive presentation
A clear presentation structure adapted for desktop, tablet and mobile devices.
Case Study · Presentation Website
Ciclo — a digital experience created for locals and visitors wanting to explore the city by bicycle.
Presentation website for bicycle rentals, built around a coherent experience across desktop, tablet and mobile.
ProjectCiclo
TypePresentation Website
ApproachCustom solution
ObjectiveDigital presence
Integrations and capabilities
What we implemented for Ciclo.
Bicycle rental
A project-specific capability implemented around the organisation’s real requirements.
On-site SEO
Semantic structure, titles and metadata, clear URLs, optimised images and technical settings that support organic indexing.
Google Analytics and Search Console
Connection to Google Analytics for traffic measurement and Google Search Console for indexing and organic performance monitoring.
Website security
Protection rules at .htaccess level and, for WordPress projects, Wordfence configuration for firewall, authentication and file scanning.
Google reviews
What clients say about working with us.
A team of professionals. We have enjoyed an excellent collaboration for more than three years, and they have always responded promptly and efficiently. We recommend them! :)Larisa RăducuView Google profile ↗
The challenge
How do you explain the Ciclo offering without losing the details that matter?
The project centred on locals and visitors wanting to explore the city by bicycle. A general presentation would not have been enough: the experience needed to clarify available models, rental duration and service rules and support moving quickly from an idea to choosing a bicycle. Those needs shaped editorial and functional priorities specific to Ciclo.
The XPSoft solution
A distinct architecture for the offering, audience and goals of Ciclo.
For Ciclo, pages were organised around real audience questions and content was connected to the functions used in practice. Messaging, visual hierarchy and action points highlight available models, rental duration and service rules; the intended value is an urban mobility service presented in a relaxed, direct way.
The Ciclo context
The message starts with the concrete needs of the people using this offering, not wording that could belong to any company.
Decision-making information
Available models, rental duration and service rules appear where visitors need them in order to move forward.
An uninterrupted journey
Moving quickly from an idea to choosing a bicycle is supported by clear cues across desktop, tablet and mobile.
Practical administration
Content and functions can be updated at the pace of Ciclo without compromising page consistency.
Presentation component
How Ciclo presents available models, rental duration and service rules to the right audience.
The Ciclo story
The introduction explains the project through facts, offering and context rather than generic promises.
Audience and need
The structure speaks directly to locals and visitors wanting to explore the city by bicycle, using language and examples familiar to the field.
Relevant evidence
Services, projects or products become verifiable reasons to choose Ciclo.
The next step
Every page leads naturally to the appropriate action: research, enquiry, booking, enrolment or contact.
The result
Ciclo: an urban mobility service presented in a relaxed, direct way.
Relevance
The audience finds situations, terminology and criteria specific to Ciclo, not recycled industry copy.
Clarity
Available models, rental duration and service rules can be understood and compared without detours.
Action
Moving quickly from an idea to choosing a bicycle becomes a shorter, more predictable journey.
Evolution
The editorial and technical foundation can accept new content without diluting the project identity.